In the construction industry, where precision and speed are decisive factors, Alphaville Urbanismo, a national leader in planned land developments, found in Maply’s drone technology a strategic ally to overcome the challenges of managing large-scale projects.
At the Terras Alpha Sao Jose dos Campos development, the implementation of the platform transformed how the company monitors progress, identifies bottlenecks and makes decisions, raising standards of efficiency and transparency.
In this article, we explore how Maply was applied, the concrete benefits achieved and the impact of this innovation on the sector, based on testimonials from Leonardo Febrini, Construction Coordinator, and Fernanda Generoso, Construction Engineer.
🎥 Watch the full Alphaville Urbanismo video with Maply on YouTube:
https://www.youtube.com/watch?v=6O-EQSn5LME
The challenge of managing large-scale land developments
Land development projects, like those delivered by Alphaville Urbanismo, are true exercises in logistics and planning. With extensions that can reach 3 km, as in the case of Terras Alpha Sao Jose dos Campos, these works require detailed monitoring of multiple work fronts, including earthworks, drainage and perimeter closure.
Leonardo Febrini, a civil engineer with more than a decade of experience in land developments, describes the scenario as "very dynamic":
"The path we take through the site in the morning may not be the same in the afternoon, because the activity evolves and the whole face of the project changes."
This constant evolution, combined with the large number of items to manage, makes manual monitoring not only labor-intensive, but often insufficient. In addition, the need to present progress clearly to operational teams, managers and directors adds complexity to the process.
The main challenges included:
- Monitoring extensive areas: time-consuming physical inspections limited the frequency of analyses.
- Managing rapid changes: it was essential to update project status in real time.
- Monitoring accuracy: identifying exactly where and when each activity was being executed.
- Effective communication: translating complex data into accessible information for every level of the company.
Faced with these demands, Alphaville Urbanismo looked for a technological solution that combined precision, agility and operational practicality. The answer came with Maply.
The solution: Maply and the power of drones
Maply is a platform that uses drones to capture high-resolution aerial imagery and process it in real time, providing a detailed and up-to-date view of construction sites.
At Terras Alpha Sao Jose dos Campos, the tool was integrated as the core of construction monitoring, serving as the basis for managing all activities.
"Maply is the base tool for using all the other tools we have on site."
- Leonardo Febrini
How Maply was implemented
The implementation of Maply involved adapting the platform to the specific needs of the development. The main features applied were:
Real-time monitoring
Maply makes it possible to quickly identify "gaps" - problems or deviations in project progress.
"With Maply, we can identify gap points within the project in real time and very quickly."
- Leonardo Febrini
Sectorization by blocks and streets
The project was divided into sectors (streets and blocks) to make management easier.
"We separated it by streets and by blocks. So, in this block we need to do earthworks and drainage. And we can upload this project to Maply to verify where it is being executed."
- Fernanda Generoso
This structure allowed the team to monitor progress at a granular level and validate what had actually been executed in each area.
Granular detail
The platform makes it possible to visualize specific activities with precision, such as perimeter closure in sector 15.
"We can verify exactly where something was executed or which location is not yet being executed."
- Fernanda Generoso
Centralized data base
Maply became the primary source of project data.
"All information gathering is extracted from the tool. It is the source from which we are working."
- Leonardo Febrini
Support for management meetings
The tool is widely used in management meetings.
"It is very important to use this tool for the management meeting, because we can show where we are working, what met expectations and what difficulties were found."
- Leonardo Febrini
Accelerating decisions
The visual clarity of the data makes it easier to analyze and solve problems.
"You can show in a more usable and visual way what problem you are facing and how you can solve it."
- Leonardo Febrini
Integration with company culture
The adoption of Maply went beyond technology. It transformed the way Alphaville Urbanismo’s teams work and collaborate.
The tool was quickly adopted by the field team and began to be used daily as a reference, while leadership recognized its strategic value in decision-making.
The accessibility of the platform - available to everyone, from the site to senior management - strengthened collaboration and increased trust in the data.
Transformative results
The implementation of Maply at Terras Alpha Sao Jose dos Campos brought significant results:
- Operational efficiency: real-time monitoring reduced the time needed to identify problems.
- Schedule adherence: monthly targets began to be met with greater precision.
- Full transparency: centralized data eliminated information silos.
- Faster decisions: visual analyses accelerated problem resolution.
- Reduced rework: early detection of deviations avoided additional costs.
- Team engagement: the simplicity of the tool increased usage and confidence in the processes.
A new standard for construction
Alphaville Urbanismo’s experience with Maply establishes a new milestone for the construction sector.
Drone technology, combined with real-time data analysis, proved to be more than a tool: it is a catalyst for transformation, bringing together efficiency, innovation and collaboration.
"This fits perfectly with faster decision-making - being able to show the problem visually and how to solve it."
- Leonardo Febrini
For companies facing similar challenges - whether in land developments or infrastructure projects - Maply offers a proven model for modernizing construction management.
By adopting this solution, Alphaville Urbanismo not only optimized its processes, but also consolidated its position as a reference in innovation in the market.
Conclusion
The partnership between Alphaville Urbanismo and Maply at the Terras Alpha Sao Jose dos Campos development demonstrates the power of technology to transform construction.
By integrating drones and real-time data analysis, the company overcame challenges of scale, dynamism and communication, reaching a new level of efficiency and transparency.
👉 Watch the full video on YouTube:
How Alphaville Urbanismo uses Maply for construction monitoring
About Maply
Maply is a leading platform for aerial mapping and construction monitoring, using drones and artificial intelligence to deliver real-time solutions.
With applications in construction, agriculture and mining, Maply is redefining the management of complex projects.
Learn more at maply.io.
About Alphaville Urbanismo
With more than 50 years of history, Alphaville Urbanismo is a reference in the development of planned communities in Brazil, combining quality, sustainability and innovation.
Discover its developments at alphavilleurbanismo.com.br.
