MAPLY TECNOLOGIA LTDA (“Maply”, “we”, “us” or “our”) uses cookies and similar technologies on its website www.maply.io to enhance the user experience, analyze traffic, provide personalized features, and display relevant advertising.
This is a courtesy English translation of the original Portuguese document. In the event of any discrepancy between this version and the Portuguese version, the Portuguese version shall prevail.
This Policy explains what cookies are, which ones we use, what they are for, and how you can manage your preferences.
1. What are cookies
Cookies are small text files stored on your device when you visit a website.
They allow the website to recognize your browser and record information about your browsing, such as language, session, preferences, or the source of your visit.
In addition to our own cookies, we also use third-party cookies (such as Google, Facebook, and Intercom) for analytical and advertising purposes.
2. Categories of cookies used
Maply uses four categories of cookies, in accordance with the Brazilian General Data Protection Law (LGPD, Law No. 13.709/2018):
a) Strictly Necessary Cookies
Essential for the basic functioning of the website and for secure browsing. They cannot be disabled.
Examples: website session and authentication cookies (Next.js / Vercel).
Duration: session only.
b) Analytics Cookies
Help us understand how visitors interact with the website, anonymously.
Used for statistics and performance improvements.
Examples: ga, ga* (Google Analytics 4) and _trf.src (RD Station).
Duration: up to 2 years.
Providers: Google and RD Station.
c) Advertising Cookies
Used to display relevant advertising and measure the effectiveness of campaigns.
Examples: gclau (Google Ads) and _fbp (Facebook Pixel).
Duration: up to 3 months.
Providers: Google and Meta.
d) Functional Cookies
Enable additional functionality and personalization, such as support chat and the integration of external services.
Examples: intercom-device-id-* and intercom-session-* (Intercom).
Duration: up to 9 months.
Provider: Intercom.
3. Consent management
You may accept, reject, or customize the use of non-essential cookies at any time.
- On your first visit, the “Cookies & Privacy” banner lets you accept all, reject, or adjust your preferences.
- At any time, you can reopen the panel by clicking “Cookie Preferences” in the website footer.
Our consent system (implemented with Google Tag Manager Consent Mode v2) ensures that analytics and advertising cookies are only activated after your express consent.
4. How to control cookies in your browser
In addition to the preferences offered on the website, you can manage or delete cookies directly in your browser:
- Google Chrome → Settings → Privacy and security → Cookies and other site data
- Safari → Preferences → Privacy → Manage Website Data
- Firefox → Options → Privacy & Security → Cookies and Site Data
- Microsoft Edge → Settings → Cookies and site permissions
5. Third-party cookies
Certain features may load third-party cookies.
Maply has no direct control over these cookies and recommends that you review each provider’s specific policies:
- Google Analytics and Google Ads: policies.google.com/technologies/cookies
- Facebook / Meta Pixel: facebook.com/policies/cookies
- Intercom: intercom.com/legal/cookie-policy
- RD Station: legal.rdstation.com/pt/cookies
6. Changes to this Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies used or in the purposes of processing.
The date of the latest update will always be indicated at the beginning of the document.
7. Data Protection Officer (DPO)
If you have any questions about the use of cookies or about Maply’s Privacy Policy, please contact our Data Protection Officer (DPO):
Email: privacidade@maply.io
Subject: “Privacy Channel – Cookies”
Consent summary
- Strictly Necessary Cookies: always active.
- Analytics Cookies: disabled by default.
- Advertising Cookies: disabled by default.
- Functional Cookies: disabled by default.